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Privacy Policy
Effective April 09, 2025 · Selora Group LLC
On This Page
1. Information We Collect
2. How We Use Your Information
3. SMS Messaging
4. Data Sharing
5. Data Security
6. Your Rights
7. Data Retention
8. Contact Us
Selora Group LLC ("we," "us," or "our") is a technology modernization firm developing a healthcare patient engagement application. This Privacy Policy explains how we collect, use, and safeguard information when you use our application or receive SMS communications from us. This application is currently in a testing and development phase.
1
Information We Collect
We may collect the following categories of information when you use our application or participate in testing:
- Contact information — name, phone number, and email address
- Appointment data — scheduled, confirmed, rescheduled, or cancelled appointments
- Communication preferences — your opt-in or opt-out status for SMS notifications
- Application usage data — interactions with the patient portal during testing
Important
We do not transmit Protected Health Information (PHI) via SMS. Appointment notifications contain scheduling information only — no clinical, diagnostic, or treatment data.
2
How We Use Your Information
We use the information we collect solely for the following purposes:
- Sending appointment confirmations, reminders, and scheduling notifications via SMS
- Processing appointment bookings, rescheduling, and cancellations
- Responding to user inquiries during the testing phase
- Improving the functionality and reliability of our patient engagement application
- Complying with applicable legal and regulatory obligations
We do not use your information for unsolicited marketing communications.
3
SMS Messaging
We use SMS to send transactional messages related to appointment lifecycle workflows. By providing your phone number within our application, you explicitly consent to receive these messages.
Opt-Out
Reply STOP to any message at any time. You will receive one confirmation and no further messages will be sent.
Help Reply HELP or contact us at mahesh@seloragroup.com.
Help Reply HELP or contact us at mahesh@seloragroup.com.
Message and data rates may apply. Message frequency is low and varies based on appointment activity during this testing phase.
We do not share your phone number with third parties for marketing purposes.
4
Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share information only in the following limited circumstances:
- Service providers — Technology vendors (such as SMS delivery platforms) engaged to support our application, under contractual obligations to protect your data and prohibited from using it for their own purposes
- Legal requirements — When required by law, court order, or governmental authority
- Safety — When necessary to protect the rights, property, or safety of users or the public
5
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information, including:
- Encrypted data transmission using industry-standard protocols
- Access controls limiting data access to authorized personnel only
- Regular security assessments of our application infrastructure
No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6
Your Rights
You have the following rights regarding your personal information:
- Access — Request a copy of the information we hold about you
- Correction — Request correction of inaccurate information
- Deletion — Request deletion of your information, subject to legal obligations
- Opt-out of SMS — Reply STOP to any message at any time
To exercise any of these rights, contact us using the information in Section 8.
7
Data Retention
We retain your information only for as long as necessary to fulfill the purposes described in this policy and to comply with applicable legal obligations. Given the current testing and development phase, data is retained for a limited period and reviewed on an ongoing basis.
8
Contact Us
For questions about this Privacy Policy or to exercise your rights:
Email: mahesh@seloragroup.com
We may update this Privacy Policy from time to time. The effective date above reflects the most recent revision. Continued use of our application after changes constitutes acceptance of the updated policy.
About Selora Group
Selora Group is a strategic technology advisory and implementation firm supporting state and local government agencies navigating operational complexity, modernization pressure, and leadership transitions.
We help agencies make critical technology decisions and execute them. We move legacy systems to the cloud, stand up secure infrastructure, implement AI for service delivery, and provide executive leadership during transitions. We work alongside government technology leaders from strategy through delivery.
Our approach emphasizes realistic recommendations aligned to organizational capacity and budget constraints. We provide vendor-neutral guidance informed by experience both managing technology inside government and delivering complex modernization programs.
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